Was ist Trendforschung? von Matthias Horx

Ein Buch, das sich ausschließlich der Trendforschung widmet. Was ist Trendforschung? Kaum eine Dienstleistung, kaum ein publizistisches Phänomen ist so umstritten und geheimnisumwittert wie die Trendforschung. Während sich Teile der Medien in Ablehnung überschlagen, ist die Dienstleistung für viele Firmen längst zur Selbstverständlichkeit geworden. Prognostische Marktforschung, die Beobachtung “gesellschaftlicher Wandelungsprozesse”, ist im Grunde der Kern jeder unternehmerischen Tätigkeit, und die Dienstleistung “Trendforschung” hat diese Tatsache ins öffentliche Bewußtsein gebracht.

Trend Forecaster’s Handbook by Martin Raymond

The Trend Forecaster’s Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.

This “how to” book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

Pretty Ugly by TwoPointsNet

While art was allowed to be ugly, design had to function. Although for hundreds of years new artistic styles were established through aesthetic upheaval, new trends in graphic design and visual communication were, until recently, variations on what was generally considered to be appealing. But in the last few years, those working in these creative disciplines started to rebel. Dada-esque graphics or unreadable typography began to be used as a way to claim a unique style advantage.

“Pretty Ugly” is a diverse collection of these recent aesthetic, methodological and conceptual rampages not only in the fields of graphic design and visual communication, but also in product design, fashion design, art, and photography. The originators of this work consciously use unusual or negatively perceived forms, colors, and perspectives or transgresive process in an attempt to blaze new creative trails.

The variety of examples in “Pretty Ugly” may still be considered by some to be ugly, but they are already influencing the vanguard of tomorrow’s design.

Buy it HERE.